The PACOMBI GROUP makes packaging customisation accessible and affordable. Clients can upload their logo, text or own design via the webshop in just a few simple steps. According to Rian Faaij, the PACOMBI GROUP’s E-Business Manager, the customisation of coffee cups is just the start: “In the future this ordering and production method will also be possible for many other products, such as carrier bags, wine boxes and mailing boxes.”

An increasing demand for printed packaging

As a specialist in packaging and disposables the PACOMBI GROUP has noticed a growing demand for printed (with a name) packaging solutions: “The packaging is increasingly the central point of the customer experience,” adds Patrick Zevenbergen. As Marketing Manager for the PACOMBI GROUP he keeps a close watch on consumer trends and developments within the packaging branch. “Printed packaging is an important marketing tool. It’s noticeable that more and more companies are realising this. With an eye-catching printing you create brand recognition and contribute towards a positive customer experience. Personalisation is trending and with this new ordering option we are making it accessible for a very wide target group.”

Small quantities

“Being able to produce in small quantities at very keen prices is a major advantage”, adds Rian. “Ideal when the packaging serves as a short-term promotional aid, for example as a ‘business card’ during a trade fair or to support a product launch. Companies can also offer the printed coffee cups in their reception area or canteen. In these situations small quantities will be especially interesting to small and medium sized companies.”

Short-runs

Two other important advantages are, according to Rian, speed and simplicity: “The new ordering method focuses on short-runs. That means ordering in just a few steps and very fast delivery. To achieve this we have totally automated the process, with user convenience being the priority. Clients can very simply upload their printing via the webshop. Within 24 hours they are sent a design proposal in 3D. We always optimise the design for the best end result. This knowledge and experience is available in abundance within our companies. In this too we are strong. The same applies for the quality of our coffee cups.”

Online one-stop-shop

Rian concludes: “The added-value of the PACOMBI GROUP also rests in the combination of a wide range of standard products, unique own brands and now also personalised products. Clients profit from the ease of an online one-stop-shop, for both standard and printed articles.”

Note for editors
For more information:
www.paardekooper.nl/bedruktekoffiebekers

13 April 2017